Needs::ProductPositioning

EAST-ADL / Annexes / Needs / ProductPositioning

Content:

ProductPositioning : Public Class Needs

The problem positioning represents an overall brief statement summarizing, at the highest level, the unique position the product intends to fill in the marketplace which gives the opportunity to establish traceability from artifacts created later, for example to provide rationales to design decisions or trade-off analysis. Positioning is assumed to belong to a particular context, typically a system, but also for a smaller part of a system.

Attributes
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Attribute

Scope

Type

drivingNeeds

Public

String

Notes:

Brief statement of key benefit; that is, the compelling need for the product.

keyCapabilities

Public

String

Notes:

Brief statement of the key capabilities.

primaryCompetitiveAlternative

Public

String

Notes:

Brief statement of primary competitive alternative.

primaryDifferentiation

Public

String

Notes:

Brief statement of primary differentiation.

targetCustomers

Public

String

Notes:

Brief statement of target customers.

Element	Source Role	Target Role
BusinessOpportunity Class	Name:	Name: productPositioning The optional ProductPositioning provides an overall statement summarizing, at the highest level, the unique position the product intends to fill in the marketplace.
Details:

Property	Value
isFinalSpecialization:	0

Object	Type	Connection	Direction	Notes
TraceableSpecification	Class	Generalization	To